Search Engine Optimization (or SEO) is one of the most effective ways that you can turn your website into a consistent lead generating machine. At American Viking Consulting, our SEO Experts have spent years honing their craft, and learning to provide the best service for your business.
SEO is more than optimizing your website, and creating a google maps listing. There is a strategy in the background, research to be done, and competitors to beat. Search Engine Optimization is one of the few marketing strategies that you can employ as a business owner to develop stability, and consistency when it comes to leads for your business.
Partnering with SEO Experts who will take the time to learn about you, and your business will give you the greatest chance of success. Search Engine Optimization is not a one-size fits all service, and your marketing partner needs to care about your business as much as you do.
One major difference in how American Viking Consulting does things differently is that we take the time to explain what we’re doing, and why we’re doing it. Communication between your business and our experts is essential to building trust, and fine-tuning your Search Engine Optimization.
In the Research & Strategy phase of your SEO campaign, our SEO Experts will do an in-depth analysis of your website, Google Business Profile, and your digital competitors. Our experts have years of experience identifying all of the opportunities for improvement, both big and small. After the research and analysis, we create a custom strategy for your business based on your goals and your budget.
When you partner with American Viking Consulting, our first step is to have a meeting between your team and ours. During this time, we get to know your business, your goals, and communicate performance expectations and the strategy that we've created. This is a critical component of any successful SEO campaign, as communication between your business and your marketing partner will significantly improve your chances for success, and ensure that you are comfortable and confident with your investment.
Once your campaign is in full swing, and our experts have data to analyze, we begin to review all of the data to ensure that we are running as lean and mean as possible. Data analysis is a critical part of every successful SEO campaign for many reasons. Google may have released a major update, or you may have had a shift in your business goals, and the leads you want to generate. Regularly assessing your campaign will ensure you get the best return on your investment.
The most important part of a Search Engine Optimization campaign is communication between the SEO Experts and your business. When you meet regularly, it allows the business to have more confidence and understanding in the SEO Strategy, and allows your marketing team to make adjustments based on the needs of the business
Search Engine Optimization is one of the best ways to generate consistent, quality leads for your business. Overtime, SEO often provides stability in a constantly-changing landscape of digital marketing. When compared to Pay-Per-Click Marketing Campaigns, SEO is a cost-effective and scalable solution.
Search Engine Optimization is an organic marketing strategy, meaning that you don’t pay per click or per lead. Pay-Per-Click (or PPC) works on a bidding system for your keywords and the ads that you want to run. Because SEO is more of a competitive organic landscape, it takes longer to perform. However, once your SEO starts to take off and perform well, it is a consistent source of quality leads when done right.
SEO will help your business show up on Google, and on Google Maps. Your customers want to be able to find you, and get ahold of you, anytime that they need your services. SEO will help ensure that your business’ information is accurate and up to date across the web.
The main difference between SEO and Google Ads is the foundation of each strategy. SEO is akin to laying the foundation for a house, and then building that house. It can take more time, but you have consistency and stability. Google Ads is similar to a faucet. As long as you pay for the ads they will perform, but if you ever stop, your leads stop flowing.
Every SEO Campaign has a number of factors that will have an impact on when you can start to see results. SEO is about building a solid foundation for performance over time, and one of the biggest influencers on performance is competition. How long you have been doing SEO, compared to how long and aggressive your competition has been doing SEO? The competitiveness of your area and your niche will have a significant impact.
Measuring your performance and return on your investment is going to be a joint effort from your SEO Expert, and your team. SEO is about generating leads and new business opportunities for your business. American Viking Consulting has clear reporting that is easy to understand so that you can better determine your progress, and the return on your investment.